Different
kinds of search engines are present there on the internet such as google,
yahoo, Bing etc. These kind of search engines helps us in searching about
different subjects such as clothing, history, art etc.
Search engines
contain information which are rated by them depending upon what is valuable for
the users. The user will access the information which is primarily displayed to
him on the search engine. Or we can say, which is being displayed at the top.
Search engine
optimization (SEO) refers to
natural, organic, editorial traffic while you are searching something. Search
engines not only contains written information but they also have related
images, videos, and news clippings etc., the referrals of the related search.
We have to buy
or attract most of the visitors to open a particular website for the earnings.
But it is not how it works. It Plays an important role in Digital
marketing.
The website
and the content on it is being rated by the search engine. The higher rating it
gets, the higher position it will get on the display board. This is how the SEO
(search engine optimization) works.
The data held
by the website is being rated by the
search engine. The search engine will display the website in its primary search
done by the visitor. It also works as obtaining the higher amount of visitors
for a website. The higher is the amount of visitors, the higher ranking the
website will get.
SEO (search
engine optimization) may target different types of search areas such as –
- · Image search
- · Video search
- · Academic search
- · News search
- · Industry specific search
However, the
proper search engines such as google are considered as national or
international ones as they work at both national and global level.
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